
Those with a high preference here can be great communicators. Red: The HBDI® red quadrant is the feelings-based area of the brain. Greens are interested in the when of any given situation.

They are planned and detailed in their approach, often wanting a plan of how we get there and the desire to know the next steps. Those were the high preference here, have a strong organized and sequential side. Green: The HBDI® green quadrant is the form-based area of the brain.

The Four Types:īlue: The HBDI® blue quadrant is the fact-based area of the brain. It's that preference that the HBDI® measures. We develop preferences for certain ways of thinking. Like any personality assessment, the HBDI® places you in the categories that have your dominant characteristics. The four quadrants are blue, green, red, and yellow. It helps you make sense of people and the way they think. The Whole Brain® Model is a four-quadrant model, which represents the four major thinking styles. Ned was able to come up and develop what is known as The Whole Brain® Model. The work Ned Herrmann did was about looking at the brain in terms of its application and what it does, which is thinking. Neuroscience is beginning to have a huge impact on business and education, as well as our health and well-being. In the last 30 years, our understanding of the brain has exploded as technology has allowed us to look inside the brain to see how it works. Ned Herrmann's work was based on the brain and its application to business. It was in doing this that Ned developed what has become known as The Whole Brain® Model and Whole Brain® Thinking. Ned was given the job of making GE managers more creative. Ned Herrmann was in charge of the Management Development section of GE's University. It was actually born to solve a very specific business issue. Ned was the first person who pioneered the study of the brain in terms of its application in the field of business. Ned Herrmann is the man who developed The Whole Brain® concept and created the instrument, the HBDI®. Let's start with the “H,” which stands for Herrmann. It's about thinking preference and how that varies in individuals. The HBDI® is not about what you think, but it certainly is about the way you think. Here’s what it is, how it works, where it came from.

© 2015 Herrmann Global, LLC HBDI® stands for Herrmann Brain Dominance Instrument®. The four-color, four quadrant graphic and Whole Brain® are registered trademarks of Herrmann Global, LLC.
